Posts Tagged linkedin

Social Media Rant: Anyone can push a button but how do you make it count?

As a recent graduate (still weird to say) and avid user of social media I have numerous profiles across the web. For the past two years I have adamantly tried to get my friends and fellow Gen-Yers to embrace social media to assist them in their networking and job searches. While I was successful on a few fronts, it never caught on as originally intended.

Lately I have been getting invites from friends to connect on LinkedIn and other professional networks, which is great. Unfortunately I have drawn a line between my professional and personal online life and take it seriously. So when I get an invitation to connect on LinkedIn with a generic message “I’d like to add you to my professional network on LinkedIn.” from a friend with an incomplete profile, I get a little twitch in my neck. As much as I love my friends and want to see them succeed, I refuse to accept their invitation. If they don’t take the time to complete their profile and think that by pushing a button with the click of the mouse that they can join my network then they have missed the boat on the meaning of social media.

When I get an invite on LinkedIn or any other professional network from someone I don’t know with a generic message, I simply reply to them asking for an introduction and why they would like to connect. The point of social media is to be S O C I A L. If I connect with someone whom I don’t know for unknown reasons then they are of no value to me and can actually be detrimental if someone asks for an introduction to them. This is almost like the only debate about quality over quantity. Is it better to have 10 close friends or 100 acquaintances?

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Quick SEO Tip: Using LinkedIn Links To Your Advantage!

I was reading one of Eric Friedman‘s blog posts today – Writing for humans and robots – which by the title is about how to write content that is SEO friendly on both fronts. SEO is a double-edged sword because as Eric puts it, “One of the fundamental bits of SEO advice I give most people when talking to them is explaining the difference between the two audiences you are writing for; humans and robots (computers).”

Once you understand that anything you publish online from pictures to links can be SEOed and searched for, you are already ahead of the game. In my comment to Eric’s post, I mentioned that once I learned this tip, I went back to all of my social networks and changed the name of my links, specifically on LinkedIn. The example is below:

On the left you see my SEOed links that I changed so that it is both human and robot pleasing. The right example is the generic titles that LinkedIn gives you, which gives up valuable information that someone can search for and find. Because of these links, if you type in “Trace Cohens Blog” into Google, my LinkedIn profile shows up first. Amazing!

Google results are Web sites that use SEO to their advantage. By learning simple SEO tips and tricks like this, you can control results for your name or any other word (depends on the word!) and control how you’re perceived online. Remember that your social media presence and Google results are now your first impression with most people.

Do you have any other tips or questions that I could answer? Let me know!

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