Posts Tagged entrepreneurship

The 10 thoughts that come with an “AH, HA!” moment

How many times have you been hanging out with your friends or doing something completely random and have an idea just pop into your head? It happens all the time, especially when you’re not thinking about it. I’m going to give you an inside satirical look at someone’s thought process when this happens.

#1 You have an “AH, HA!” moment and think you can become a millionaire over night

Every so often you have an idea that pops into your head that makes you smile. You came up with an idea that will make you millions!

#2 Everyone will want to use this, they just don’t know about it yet

It is such a genius idea that once everyone starts to use it, they will never know how they lived without it.

#3 To tell or not to tell?

If I tell everyone, they will steal my idea! If I don’t tell anyone, I can’t get feedback or help. I’ll make them sign an NDA!

#4 They will pay for it… only if I give it away for free first – Freemium!

I’ll give it to my friends, family and a few other people once it’s ready. Once a few people have it, everyone will want it.

#5 Get thousands of Facebook “likes” and twitter followers

This is the easy part, I have a lot of friends and who doesn’t want to be apart of such a good idea?

#6 Design a website and platform

Hire a few programmers and designers to build an awesome looking and interactive website that will sell my product.

#7 I need money! Let me ask for $500,000 because I can

Investors will be throwing money at me to start this company.

#8 Execute

This will only take a few weeks.

#9 Execute

Maybe a few months.

#10 Execute

Ok, maybe a few years.

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Everyone I Know Wants To Work For a Start-Up: Updated!

It has only been a few weeks,  but I am officially a college graduate. Four long years of bad habits to be broken down and assimilated to whatever establishment feels I’m worthy among the masses. Luckily for me I get to stall this future for another year or so while I go off to graduate school to become a master. For everyone else though, my fellow graduates, the majority of them will move home or to a thriving city to join the “real” world that was only oh so far away when we were in school.

This past weekend, I had dinner with an older friend of mine from college (I only graduated a few weeks ago, that’s weird to say) who has been working for two years now. When she graduated, her job at Company X was a huge accomplishment and the culmination of years of hard work. After a few drinks and some prying questions, the truth came , out – she wants to quit her job and join the exhilarating world of a start-up.

Everywhere you look, you will see some social media, hi-tech company raising money, getting acquired or hitting the million-user milestone. It is all very exciting of course, but you still have to realize that 99% of entrepreneurs fail and that they are actually in the business of failure and not capitalism to put it so bluntly. If that doesn’t shatter your dreams, you’re well on your way to becoming the next Zuckerberg.

Let’s look at the pros and cons of doing so – some of which can go both ways:

PROs – Some positive outlook on why you would want to work for a start-up.

#1 Working with passionate, like-minded individuals

If you start a company you are most likely working with others who share the same passion as you. When you join a start-up they aren’t just hiring you because you are smart and have a great background, they are hiring you because you are someone they want to spend time with.

#2 Less strings attached

One of the major factors that drive people to working at a start-up is the freedom that they are granted. A small company most likely doesn’t have the same corporate structure as other places you may have worked and thus you have the ability to try new things and be more creative.

#3 Everyone is close – maybe even back to back

With most start-ups it’s a rag tag office set up in whatever place that they can afford (hopefully nicer if they received investment) Your co-workers are within arms length, if not a just a simple shout away. This can make for a more enjoyable workday assuming you like everyone you work with.

#4 Inspire Others

One of the best parts of starting my own company was the ability to inspire others to do the same. Anyone can start their own company – hopefully for the right reasons (another post in the works) – they just need a little push and encouragement sometimes.

#5 Stock options!

You have heard all the success stories about companies early on not being able to pay their employees so they gave them some “imaginary” stock options. That paid off huge for the original Google janitor who is now a multi-millionaire. Long story short, if you receive stock you now have a vested interest in the outcome of the company, which will hopefully motivate you to work that much harder.

CONs – Not really the worst things in the world but things to consider.

#1 Job security

When you receive a job offer, hopefully you are looking at it as more of a career and not just another placeholder for the next few years. In the start-up world, companies come and go with the blink of an eye because it is such a crowded and hard place to survive. Be weary that your company can seriously go under at any point and you can be looking for a job again.

#2 It’s just another job

To touch on my first PRO, and this is really only for more of the ego driven bunch, the true excitement of working for a start-up comes from being a founder. This is debatable of course but from experience, while you can work with others or have others work for you, the “glory” and “fame” is usually only for the founders.

#3 9-5 is optional

Your company will most likely have you working the 9-5, but the day doesn’t end until you finish all of your work. Unlike larger companies, some items can wait until the next day, but in a start-up timing is everything and it needs to get done ASAP. How many times have you slept in your office?

#4 Small Budget

Lots of new companies are bootstrapping their way to success, which means less money to spend on most initiatives. In times of drought you either shine or burn out, hence why new companies seem to be more innovative.

Advice from the community!

David Spinks of Scribnia:

My best advice to students who are on the job hunt and worried about whether to go startup or corporate is to not consider anything permanent. Anything can (and will) change at any point in your career. If you try something and find that you don’t like it, then you’re one step closer to finding out what you do like.

Ryan paugh of BrazeenCareerist:

Consider more practical concerns like health care, mobility, benefits and vacation time. You won’t always find these types of luxuries at early-stage startups.

I’ll tell you what though. If you can get past all of that stuff and focus on the pros you listed above, you’re going to get a learning experience that you can’t necessarily find any place else.

I hope that these reasons inspired or discouraged you to join a small company. My goal is to give you a realistic point of view that the press and other publications are unable to do.

What are the other PRO’s and CON’s of working for a start-up?

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Creating BlueSkys on a Cloudy Day: Interview with Entrepreneur Matt Ackerson

As I look over my balcony in the city right now, I can see everyone scrambling for cover due to the approaching thunderstorm. Not only is it an inconvenience, but also from a business prospective think of all the lost revenue that restaurants and retailers lose out on because no one wants to travel in the bad weather. What would it take to incentivize you to go out in this weather? Would you go out to eat if it was a few dollars cheaper, or if you got a special deal on your meal?

My friend and fellow serial entrepreneur Matt Ackerson solved this dilemma with his company Bluesky Local, which is the world’s first Slow Sales Response (SSR) marketing solution. All around the country, bad weather has been blamed for dropping sales, as much as 28% in certain locations.  As a consumer, all you have to do is sign up at your favorite participating restaurants and they will send you notifications every time they have a special deal or discount because of bad weather, slow days or holidays. It’s that simple!

Believe it or not, Matt started Bluesky Local in college! That’s right, when he was just 20 in his dorm room at Cornell, he built the initial platform himself and started partnerships with local businesses. My initial thought when he first explained it to me was that he was trying to make the world a more efficient place. In order to find out more, I interviewed him so that he could share his knowledge and experience with you.

1. You started your first company in college, what inspired you to do it and did you have any idea what you were doing?

I had little clue of what I was doing. All I thought was that it would be a fun and great creative challenge to create something that could change the world around me and do it from scratch. I was inspired to do it because I wanted to change things, and making money as a by-product was not such a bad trade-off either.

2. Being a college student, were there benefits, setbacks or any other problems you encountered along the way? How did you deal with them?

I tried to drop out of school at least once. I didn’t see the point in doing it when I was learning so much more from entrepreneurship. Looking back, there was a point… It enabled me to “safely” experiment with different start-up ideas and make mistakes. This was good in many way, but there was definitely a huge time trade-off. I’m not sure if I would make the same decision again. I don’t like playing it safe.

There were plenty of setbacks and problems to solve along the way. None of them really mattered, so long as the scope of my vision remained undeterred. The scope of your vision in life is the only thing that constricts your success.

3. A lot of companies don’t solve problems the way yours does. How would you describe the pain that you are trying to alleviate?

A business has fixed costs for keeping their restaurant or store open 6 or 7 days a week. If it’s a slow sales time, those fixed costs remain while customer traffic plummets. Bluesky Local helps business owners to get a grip on sales dips because there’s a clear pattern to when and how sales slumps occur (e.g. a Monday, a rainy day). By automatically sending out coupons to consumers it helps draw them back in during that slow period. This incrementally increases profitability and helps businesses to move more time-sensitive inventory than they otherwise would.

Check out the video below to understand the pain he alleviates!

4. Did you have a mentor or someone to talk to for advice?

Yes, but it’s important to always make up your own mind based on your own reasoning or instinct. Don’t let others overshadow your own judgment simply because they have more “experience.” Experience is overrated, just like advice. You have to live with your decisions, the advice-givers don’t.

5. Now that you have graduated, is it different to run a company? What has changed?

That “safety net” is gone. The desire and pressure to make a stable income can be overwhelming if not kept in check.

6. What advice do you have for a current college student looking to start their own company?

Do it. Stop reading this and do it.

For more information check out Bluesky Local , follow Matt Ackerson on twitter or connect with him on Linkedin

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Have Passion For What You Do And Pride In Doing It

Passion brings people together around a collective idea. Pride is the relentless determination to succeed because you believe in something. Combining the two is the perfect blend of emotions and stubbornness to ensure that whatever you do, you put 110% into it and see it to the end. Don’t be blinded though and assume that it will always bring monetary value just because you tried hard, there are other factors that come into play. As an entrepreneur, I have a lot of passion and pride for countless things but it’s all about finding my center and balance that will determine the outcome.

“The Golden Rule of Entrepreneurship” is to not fall in love with your idea and confuse passion with obsession and pride with ego. If you fail, fail fast and move on.

Having said that, I want this to be a segue into a series that I’m going to start writing called The Life of a Student Entrepreneur. It will be a story of passion, pride, hardship, excitement and a lot of other things all pertaining to the last few years of my life starting my own company at 19. I want to share my experience with anyone who is interested as my goal is to inspire others to do what I have done and what countless others have done. While Brand-Yourself.com to date (I resigned December 2009) is not cash-flow positive after two years, which may seem like a failure to many, gave me so many tangible and intangible takeaways that it will always be a success in my eyes. So please check back every so often as I will be writing it on and off throughout my last semester at school.

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