Posts Tagged business

Do Business Like you Have Road Rage!

I was just driving in NYC and the two cars in front of me were battling it out for the upcoming merging to one lane. It reminded me of the Meet the Fockers scene when Ben Stiller and Robert De Niro where racing on that street trying to get home first – both had determination in their eyes and ego in this hearts to make it home first at any costs. It made me think about how you can apply what happens when you have road rage to your daily life because there are definitely lessons to be learned.

Fight for every inch – get in front of that other car:

Most people inch up at a red light or in bumper-to-bumper traffic and treat it like a battle won, just that much closer to victory. You should have the same mentality in business as well. A new partnership, client, deal or functionality are all like that inch, small battles won so you can ultimately win the war.

Check your mirrors – see if that jerk is trying to cut you off:

If you have ever driven in NYC, you know that you must be checking your mirrors and surroundings at all times. In business, you need to know what is going on in your industry at all times as well to make sure you don’t get left behind and sideswiped by a competitor.

Change lanes – the other one may be moving faster:

On long drives you usually like to sit in the same lane just driving along and you can get pretty complacent with yourself. In business the same thing can happen because you are so laser focused on one thing. While multi-taking may not be the best idea, try to focus on something else that you need to get done and come back to the previous thing later. You may not be thinking about it, but your brain subconsciously is.

Turn down a side street – there is more than one way to get there:

In NYC if you can’t go straight, you can go left or right usually. If you’re in a rush, you will try to take shortcuts or you know the streets well and know where the traffic is going to be. In business you have to be agile and able to take different approaches to achieve the same desired result.

Life in the fast lane – pedal to the medal:

There is a lot of stop and go traffic in NYC but sometimes you get lucky with the lights time perfectly and you can fly. When you get an opportunity like this you need to take advantage of it and go as far as you can. In business the same is true because of a new opportunity that you can take and run with.

Detours – everything is in a constant state of renewal:

Getting stuck behind a construction truck or two lanes merging into one can cause some serious problems and aggravation. In business there is no such thing as a great first draft, only great rewrites and the same can be said for anything that you do. Iteration is the new innovation.

Get angry – honk, yell and hit the steering wheel:

Enough said. Point being is that you need to be passionate and driven (no pun intended) to accomplish whatever it is that you’re doing. It’s amazing how crazy some people get when their behind the wheel of a car and feel empowered for nothing.

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Everyone I Know Wants To Work For a Start-Up: Updated!

It has only been a few weeks,  but I am officially a college graduate. Four long years of bad habits to be broken down and assimilated to whatever establishment feels I’m worthy among the masses. Luckily for me I get to stall this future for another year or so while I go off to graduate school to become a master. For everyone else though, my fellow graduates, the majority of them will move home or to a thriving city to join the “real” world that was only oh so far away when we were in school.

This past weekend, I had dinner with an older friend of mine from college (I only graduated a few weeks ago, that’s weird to say) who has been working for two years now. When she graduated, her job at Company X was a huge accomplishment and the culmination of years of hard work. After a few drinks and some prying questions, the truth came , out – she wants to quit her job and join the exhilarating world of a start-up.

Everywhere you look, you will see some social media, hi-tech company raising money, getting acquired or hitting the million-user milestone. It is all very exciting of course, but you still have to realize that 99% of entrepreneurs fail and that they are actually in the business of failure and not capitalism to put it so bluntly. If that doesn’t shatter your dreams, you’re well on your way to becoming the next Zuckerberg.

Let’s look at the pros and cons of doing so – some of which can go both ways:

PROs – Some positive outlook on why you would want to work for a start-up.

#1 Working with passionate, like-minded individuals

If you start a company you are most likely working with others who share the same passion as you. When you join a start-up they aren’t just hiring you because you are smart and have a great background, they are hiring you because you are someone they want to spend time with.

#2 Less strings attached

One of the major factors that drive people to working at a start-up is the freedom that they are granted. A small company most likely doesn’t have the same corporate structure as other places you may have worked and thus you have the ability to try new things and be more creative.

#3 Everyone is close – maybe even back to back

With most start-ups it’s a rag tag office set up in whatever place that they can afford (hopefully nicer if they received investment) Your co-workers are within arms length, if not a just a simple shout away. This can make for a more enjoyable workday assuming you like everyone you work with.

#4 Inspire Others

One of the best parts of starting my own company was the ability to inspire others to do the same. Anyone can start their own company – hopefully for the right reasons (another post in the works) – they just need a little push and encouragement sometimes.

#5 Stock options!

You have heard all the success stories about companies early on not being able to pay their employees so they gave them some “imaginary” stock options. That paid off huge for the original Google janitor who is now a multi-millionaire. Long story short, if you receive stock you now have a vested interest in the outcome of the company, which will hopefully motivate you to work that much harder.

CONs – Not really the worst things in the world but things to consider.

#1 Job security

When you receive a job offer, hopefully you are looking at it as more of a career and not just another placeholder for the next few years. In the start-up world, companies come and go with the blink of an eye because it is such a crowded and hard place to survive. Be weary that your company can seriously go under at any point and you can be looking for a job again.

#2 It’s just another job

To touch on my first PRO, and this is really only for more of the ego driven bunch, the true excitement of working for a start-up comes from being a founder. This is debatable of course but from experience, while you can work with others or have others work for you, the “glory” and “fame” is usually only for the founders.

#3 9-5 is optional

Your company will most likely have you working the 9-5, but the day doesn’t end until you finish all of your work. Unlike larger companies, some items can wait until the next day, but in a start-up timing is everything and it needs to get done ASAP. How many times have you slept in your office?

#4 Small Budget

Lots of new companies are bootstrapping their way to success, which means less money to spend on most initiatives. In times of drought you either shine or burn out, hence why new companies seem to be more innovative.

Advice from the community!

David Spinks of Scribnia:

My best advice to students who are on the job hunt and worried about whether to go startup or corporate is to not consider anything permanent. Anything can (and will) change at any point in your career. If you try something and find that you don’t like it, then you’re one step closer to finding out what you do like.

Ryan paugh of BrazeenCareerist:

Consider more practical concerns like health care, mobility, benefits and vacation time. You won’t always find these types of luxuries at early-stage startups.

I’ll tell you what though. If you can get past all of that stuff and focus on the pros you listed above, you’re going to get a learning experience that you can’t necessarily find any place else.

I hope that these reasons inspired or discouraged you to join a small company. My goal is to give you a realistic point of view that the press and other publications are unable to do.

What are the other PRO’s and CON’s of working for a start-up?

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Focus Focus Focus: You Need a Target to Hit

My father happens to be a New York Angel, so I have read a lot of business plans (all confidential) that have gotten companies funded. As of late, more and more of them are becoming increasingly general in terms of their “target” market and who will use their product/service. To give the benefit of the doubt, the majority of them are tech start-ups that are just looking for mass adoption – a shot in the dark that even Robin Hood has a hard time doing. I think that this is a symptom of the digital revolution and the maelstrom of web 2.0 social media.

With the advent of social media, a lot of marketing plans (I’m guilty of it as well) revolve around the notion that if you create a blog, you tweet or Facebook then you’re all set. FALSE.  Creating a marketing plan revolves around your strategic marketing initiatives and the way you will execute them, that are set up to fulfill a goal or milestone you have set in place.

To gain some focus, here are a few things you should remember when defining your target market and reaching them:

  1. Define your target market with as much detail as possible. It is great that you have a social media plan that covers a broad range of markets but you need to pick one that you can focus on. This will help you with the wording of your content to make it pertain to a certain demographic.
  2. Back up your target market decision with reasons why you chose them over another market. You obviously chose your market because they are the consumers interested in your product/service and will pay for it. You’re convinced of this, but you need solid evidence and proof to back up your decision as to why you choose them.
  3. Create a plan to deliver value and information – Online that is all you are known by. This sounds easy but each market is only receptive to certain kinds of marketing initiatives and wording. If you are targeting Gen-Y, you generally want something short, quick, simple and to the point opposed to the older demographics that generally put a little more thought into it. The wording though is the most important because it needs to factual and sell the product but it also can’t offend anyone and discourage them.
  4. Join social networks or communities that your target market is in. It’s hard to believe but there are actually other social networks out there beyond Twitter and Facebook that you need to find. There is a blog, network, community or forum out there that your market participates in that you need to be active on. Find them!
  5. Execute step 3 in a timely and ordered fashion. This is one of the hardest things to do because you have so much information that you want to deliver but you need to be patient. Social media and marketing initiatives take time to settle in and deliver results for the most part. If you put out to much information, it can look like spam but if you don’t put out enough then you don’t seem active and no one will notice you. Delivering value is a delicate balancing act that you need to master quickly.
  6. Analyze the results and plan accordingly. This is critical to the success of your campaign and it’s effectiveness to your target market. While social media doesn’t have a set formula to determine ROI, use the information and data you have to figure out your reach and influence. For all of initiatives, you can do the same thing.
  7. Change your target market if necessary. No one is perfect and can predict the future. Either you chose wrong based on research you had or your product/service changed since you started and pertains to another market – it happens often! You now have more information and experience than before and can make a better decision.

With my first company, we initially started out targeting college students and Gen-Y (all 18-32ish) as we felt they could use our service the most. After a year of tedious work trying to get them to use our service, we realized that it was an uphill battle with little to no returns. We actually changed our target market in order to realign our focus on a market that could really benefit from our services with a realistic chance of acquiring them as a customer.

The lesson is that on paper, one market looks very appealing but once you start to interact with them, you understand their true intentions, wants and needs. Sometimes the spray and pray method works but it is always better to start small then think big.

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Breaking Social Norms #2: The College Education

It seems now a days that getting a college education is something of a must. In many ways I support that, but does that mean college has to be confined to a campus? Many students are starting to take classes online as it becomes more popular as it can be completed from anywhere at a fraction of the price.

Don’t get me wrong, I love almost every aspect of college and being a student. I just feel like something got messed up over the years as it seems as most of what we learn can not be applied in the “real world.” This won’t be solved by taking a class online either.

I’ve heard the excuse that college is a time for you to “figure out what you want to do with your life,” or “figure out everything that you don’t want to do.” Too many students graduate without any idea of what they want to do or even how to do it and then end up in debt. The fingered can be pointed at just about everyone for this problem, whether the student didn’t try hard enough, the teacher just wasn’t qualified or even the curriculum is outdated and/or not challenging enough.

Right now the average job seeker is changing jobs every 18 months, which is causing a lot of problems in the professional world. Most of our parents have had the same job for 20-30+ years and if they were laid off, they really don’t know how to do anything else sadly, as they never were required too. Nowadays we are being taught for things that don’t even exist yet.

Way back, the educational system was based off of apprentices and master were the student would maintain and do a craft for the rest of their life. Is that to crude and rudimentary for today’s world? Are there to many niche professions that this wouldn’t work anymore?  I have a double business major and a minor in information tech and am still looking for ways to apply it, with the hope that this broad range of knowledge will land me something.

Is everything moving to fast for us to be able to catch up and teach or is it time for an educational reform? How can we fix this, or is it even a problem? Please share your ideas with us as this is something that will be changing soon.

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Breaking The Social Norms #1: Favoritism

I recently came upon a case of favoritism in my life…

It had to happen eventually but the idea behind it kind of irritates me. This is a conscious decision by an individual to be more lenient when it comes to the grading (in this case) than another student in the class. On the surface it seems unfair, yes, but in hindsight it teaches a valuable lesson. One thing that I have learned while studying business is that people like to work with people they like. Simple, makes sense. So why would we shun this in schools (along with a lot of other things)?

I know what you’re thinking; a suck up is the last thing we want to see in a classroom trust me. This is different though because I’m talking about a student who excels in a class and forms a relationship – strictly academic and professional – with their professor who is teaching them a valuable lesson. Anyone who comes prepared, participates and completes their work on time has a better chance of succeeding and thus getting on the professor’s good side. Will they give them a better grade for this? Maybe, but that’s not my point. When deciding how to grade said individual, the professor will consciously be aware of their aptitude and eagerness to learn and thus be somewhat biased as there is room for ambiguity. This is the way that the world works.

Now there are a lot of other cases were favoritism can be applied, so if you have ever experienced it, want to share your thoughts about it or just don’t agree with me, please comment below!

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